w-t-f is a show that primarily focuses on my relationship with graphic design at Princeton and the challenges of practicing it within the context of the visual arts program. It attempts to address the difficulties of presenting graphic design outside of its context and explores my interest in reconciling the differences between having an independent visual arts studio practice and producing “traditional” printed matter, such as posters and logos. The show also focuses heavily on my interest in the process as being equal to, if not more important than, the finished product and the challenges of conveying these ideas in a space that has traditionally focused on showcasing the finished product. This interest in process stems from Max Bill’s essay, “Continuity and Change,” where he discussed design and gestalt as continuously testing and evolving a form in order to push it to some idealized “true form.” Whether that form exists remains an open question. After all, What’s True Form?
